Resources & Tools
I love to recommend things that have helped my business, so that they can help you in yours.
I have used all of the following tools and resources and would only recommend things I truly believe in (which is why the list isn’t very long!)
Some of these are affiliate links, which won’t affect your purchase should you choose to trial them but means I may get a commission if you purchase.
Lead Pages
There are lots of options when it comes to creating landing pages but LeadPages is simple to use, has great templates and allows you to add the Facebook pixel for tracking.
LeadPages starts at £25 a month but they offer a 14 day free trial so you can check it out for yourself.
They also host a great blog, check it out here
Active Campaign
If you are using email marketing in your business (and you should be) then Active Campaign is really worth checking out. I recently switched from MailChimp and wish I had done it sooner.
Active campaign allows you to create really easy (visual) automated sequences to send to your email list. And it does loads more, including creating custom audiences for your Facebook ads!
I’d really recommend taking a look if you are thinking it’s time you took your email marketing seriously.
Check it out here
Connect Explore
If you’re using interest based targeted audiences in your Facebook ads I can’t recommend this enough.
Connect Explore is a tool which allows you to find interests related to a keyword so you can get super targeted with your ads.
It brings up suggestions you may never find within ads manager itself and then populates your adset for you. It also allows you to see which of your interests are performing for you so you can stop wasting money on the ones that aren’t.
At the time of writing, this costs £297 for lifetime access, seems pricey but it’s worth every penny if you want to get laser targeted with your ads. I use this with my clients all the time.
Check it out here
SITEGROUND
If you have a website then you need hosting & I have tried out several website hosts (most of whom were beyond useless when I needed some advice or support).
Siteground are the best I’ve found. They are inexpensive (their hosting starts from £2.95 a month (+VAT) and their live chat is incredibly helpful if, like me, you are not a savvy website developer.
Check them out here
CANVA
If you want to create great looking graphics, collages or presentations but lack the skills (or budget) to use things like Illustrator then Canva is a great tool.
It’s free to use, although there is a premium version which allows you to upload your own fonts and access a couple of other benefits (which I think is worth every penny).
I use Canva for all my blog graphics and most of my social media posts. It’s simple to use and offers templates for most social media channels so you no longer have to hunt for the current sizing on Google. I also used Canva to create my FREE FB ads jargon buster which you can download at the bottom of this page!
Check it out here
RawPixel
If you use stock images online then this is a great site for free and premium imagery. I’ve been using RawPixel for a while now and love the variety in their imagery. In fact, many of the images on my website come from here!
Check it out here