Social media is a critical component of our business. Understanding the algorithms of FB and Instagram, correct targeting and the underpinning strategy requires knowledge and understanding – gone are the days that you can play at this – you need someone who truly understands.
Laura works to our budgets, provides excellent advise, uses her knowledge to make sure that be get as much bang for the buck as possible ensuring ROI and proactively providing input and advise for making changes.
I cannot recommend Laura enough, not only does she “get it” but she is always there when we need her or have a question – a rare and highly prized quality in this day and age.”
Claire Buchanan – Hi Form Equine & Someh UK
I had only been using interest audiences which had been getting a good click through rate but I was missing a big opportunity with creating lookalike audiences using the data in the facebook pixel. Laura talked me through how to set this up and also how to use different audiences within the same adset to test which one worked the best.
As a result I am now confident that the right people are seeing our ads and am excited about developing my understanding of this more through putting it all into practice.
Facebook ads are not a 5 minute job and getting it right is key for us. We are a relatively new business and most of our paid digital marketing activity has been dedicated to facebook ads so it is crucial that we do this properly and don’t waste our budget. Having a small budget it’s even more important to spend it wisely and Laura is really helpful with that!
We covered so much in the power hour and Laura allowed me to ask anything I wanted and explained and demonstrated everything really clearly. She also gave some really useful tips about our facebook page. It was very reassuring to know that she thought we were doing well and also that she could see the potential of what we could achieve with the right targeting through our ads.
A really motivating hour and I would recommend any small business owner to get Laura onboard.”
Laura Riley – Little Clogs Holidays
Not only does she know what she is talking and teaching about but she is also a lovely lady to work with! I will not look anywhere else now. She’s my first point of call when I need help with social media!
Thanks so much Laura! Feel so much more positive and knowledgable now