Resources & Tools

These are my favourite tools and resources for Facebook marketing. I hope you find them useful too.

*Some links are affiliate links which will not affect your purchase but could earn me a small commission.


If you have a website then you need hosting & I have tried out several website hosts (most of whom were beyond useless when I needed some advice or support).

Siteground are the best I’ve found. They are inexpensive (their hosting starts from £2.95 a month (+VAT) and their live chat is incredibly helpful if, like me, you are not a savvy website developer.

Check them out here


If you want to create great looking graphics, collages or presentations but lack the skills (or budget) to use things like Illustrator then Canva is a great tool.

It’s free to use, although there is a premium version which allows you to upload your own fonts and access a couple of other benefits (which I think is worth every penny).

I use Canva for all my blog graphics and most of my social media posts. It’s simple to use and offers templates for most social media channels so you no longer have to hunt for the current sizing on Google.  I also used Canva to create my FREE FB ads jargon buster which you can download at the bottom of this page!

Check it out here

There are lots of options when it comes to creating landing pages but LeadPages is simple to use, has great templates and allows you to add the Facebook pixel for tracking.

LeadPages starts at £25 a month but they offer a 14 day free trial so you can check it out for yourself.

They also host a great blog, check it out here


If you’re using interest based audiences in your Facebook ads I can’t recommend this enough.  Connect Explore is a tool which allows you to find interests related to a keyword so you can get super targeted with your ads.  It brings up suggestions you may never find within ads manager itself and then populates your adset for you.  It also allows you to see which of your interests are performing for you so you can stop wasting money on the ones that aren’t.

At the time of writing, this costs £297 for lifetime access, seems pricey but it’s worth every penny if you want to get laser targeted with your ads.

Check it out here


If you use stock images online then this is a great site for free and premium imagery.  I’ve been using RawPixel for a while now and love the variety in their imagery.  In fact, many of the images on my website come from here!

Check it out here

Emma Van Heusen’s Facebook Ads Training

If you are a social media manager looking to upskill and become a fellow Facebook ads strategist then I can’t recommend this highly enough.  Check it out here and read my review here

N.B This course is for social media managers only.

Enter your details to grab my FREE Facebook jargon buster 30 page guide

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