The Brief
Hi Form Equine are a premium quality daily horse supplement company based in the UK. They are fairly new to the UK market and have several well established competitors within their sector. Their founder, Claire asked for help to grow their brand awareness and increase sales using Facebook Ads. At the time, they had been experimenting with ads but hadn’t seen enough of a return on investment to really see a benefit from them.
Claire wanted to reach new people, build trust in their brand and ultimately increase their customer base. She knew that Hi Form customers would become long term customers so it was important to target the right people, who would understand the brand and invest in a premium product.
What did we do?
After identifying the client profiles, I tested different audiences to find the right people and was soon able to identify the right audience for the brand.
Having driven the right people to the website we were then able to create great lookalike audiences to allow Facebook to do the hard work for us and find more of the right people.
Hi Form was new to market so they needed to gain trust and build customer loyalty. Initial testing showed that the audience responded really well to reviews and testimonials from customers so we ran an engagement campaign to aggregate social proof from existing customers.
The Results
The brand was competing with other very well established names in the supplements sector, so it took a while to break through. After 2 months of testing we were seeing increasing click through rates and conversions. Month 3 saw the ROAS increase to 6.5 and remain steady.
Hi Form’s ongoing campaign, which began in November 2018, is continuing to increase website visits and convert new customers .
The campaign exceeded client expectations and currently our stats show:
- x5.04 top of funnel ROAS (return on ad spend)
- x18.12 bottom of funnel ROAS (return on ad spend)
- 0.43p cost per click
In addition, the campaign resulted in:
- 107k impressions
- 7k link clicks
What’s next?
We are continuing to build the brand awareness while also nurturing those warm leads and driving sales through a strategic ads funnel. Our costs are stable and our ROAS remains high. The owners have now opened a second business, a luxury brand for the equine sector, and we are working together to build a successful marketing campaign to bring that brand to the UK market alongside Hi Form.
What does the client say?
“Our company is young, working in a crowded market where there is much conflicting information for the average horse owner. Laura quickly understood the market, our USP’s, what makes us stand out from the crowd and has fundamentally allowed us to be heard above the noise. Laura worked to our budgets, provided excellent advice, used her knowledge to make sure that we got as much bang for the buck as possible ensuring ROI and proactively providing input and advice for making changes.” Claire, Founder of Hi Form Equine UK
Want to find out more?
You can find out more about how I help clients generate leads and drive sales with Facebook & Instagram advertising here. If you have any questions or would like to chat about how I could support your business please get in touch.
