I’m often contacted on my social media channels to ask my opinion of Emma Van Heusen’s Facebook ADcelerator course. So I thought I would put all my thoughts in one place, try and answer some of the questions I am asked most frequently.  Just in case you are considering it yourself.

Let me start off by saying one thing… there are plenty of Facebook ads courses out there to choose from, I have taken several others as well as this one and one thing I’ve learnt more than anything is that everyone teaches the same things – there really is only one way to use Ads Manager after all!.

This is the most expensive course I have paid for and it’s considerably more expensive now than when I took it.

Before I trained in Facebook ads I had used them for my own business and my clients, but never had great results despite trying out lots of different things.  I’d wasted my own money on boosting posts, creating ads for my previous business and had generally felt like ads were a big fat waste of time and money.

But I’d seen other people having massive success with them.  I saw big brands using them and knew that they must work or they wouldn’t waste their money.  And I figured I needed to know how to use them so I could offer it as a service to my social media management clients.

How does this particular course work?

I joined The Adcelerator in 2018, and I was lucky enough to join an awesome cohort of women.

The course itself had 12 modules and lasted a little over 12 weeks when we accounted for school holiday breaks.  During that time we covered everything from the basics of business manager to the complexities of testing and scaling.  Each Friday our new module would drop in the form of a video lesson and the following Thursday we’d have a live call with Emma on zoom to go through our learnings, delve into the things we didn’t understand and get our questions answered.   Our calls were scheduled to be an hour-long but the lessons often raised so many more questions that these calls would run as long as 2 hours.

During the rest of the week, we had a Facebook group where we could ask questions and share ideas.  We also had support from Emma’s team of coaches who offered support.

How long you spend on the course is entirely up to you, you’d need a minimum of 2-3 hours a week to watch the videos and join the calls but the more you put in the more you get out.

I spent a lot of time in the Facebook group as I got a lot of information from other students on the course.  I set my notifications on for any time anyone posted so I could learn from their questions as well as my own and I think that’s what helped to cement the information so well.

Was the Facebook ADcelerator different to any other Facebook ads course?

The detail and support during the course was good.

And of course, the support from the women in my cohort was incredible – they were what really made the course super special.

I have to warn you, this course is not for the faint hearted.  From day one I felt entirely out of my depth.  Imposter syndrome was huge, I was in a cohort with women I’d seen smashing it on social media and was wondering how I’d catch up.  But our cohort soon bonded over business manager, pixels and social proofing.

There were tears (of joy mainly) and a whole lot of ‘woo’ which wasn’t my jam.

Mindset training was included in this course but I didn’t expect so much ‘woo’.  Andrea Callanan joined us every month for a deep dive into our money and business mindset.  We talked gratitude, journalling, and all sorts of other woo woo stuff that I’d usually roll my eyes at (and still do).

By the way, the mindset stuff is great, but the woo woo only works if you are putting in all the effort so don’t expect a miracle to happen unless you are going to put the effort in and ‘do the do’

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Will I be ‘work ready’?

This is something that was massively on my mind, and is probably on yours if you’ve done other courses promising just that.  If you spend the time, and put your focus on the course then yes, you will be ready to take on the world of Facebook ads once you finish.

If you dip into it now and then and don’t get involved in the calls, or the Facebook group then it might take you longer.  Those of us that really knuckled down and focused hard for those 12 weeks saw the best results in our business.

But honestly, the real learning comes from implementing your learning and working with clients after the course. As I mentioned before, I have taken a LOT of training in Facebook Ads and what I’ve learnt more than anything is that everyone teaches the same things – there really is only one way to use Ads Manager after all!

Learning live

Learning with a live client is awesome. But it isn’t essential.  I worked with 2 clients during those months and gave my services for free, in return for control of their ads budget and a testimonial afterwards.  Both of them have ended up being great friends and have become clients and referred others to me since.

How do you find a training client?

If you want one, it should be pretty simple to find a training client if you are offering your expertise for free (or a reduced fee).

Start by telling everyone you know what you are doing and asking if they know anyone who might be keen to have you on board for a month or two at no cost.  Then post on your social channels & offer your services for free or a reduced cost and tell people you’d usually charge for this but as you’re learning you’ll give them your time and expertise in return for a testimonial.

Make it seem like the greatest offer ever, something they simply can’t pass up on.  Remember that you’re doing them a favour, not the other way around!  My 2 training clients came from referrals and an Instagram story and they were fantastic to work with (still are!).

If you do decide on getting a training client you don’t need them from day one so don’t panic.  I had mine lined up but I didn’t start working on their accounts until I was about 5 weeks into the course.

Is it worth the money?

The course is more expensive now than when I took it and there are plenty of other options out there which will give you what you need for less money.

What happens after the course?

You’ll probably feel like you want more on going support and you can get this in various memberships. Or create your own support group with your cohort.

Will you find work after the course?

This was a worry for me, there seems to be a lot of competition when it comes to Facebook ads strategists. FYI there isn’t, it just seems that way when you’re in a FB ads bubble.

If that is your worry too then you need to start to think bigger, think about clients around the world, not just in your local area and start focusing on your marketing – no course is going to help you win clients. Your marketing is the only thing that will help with that.

I have some awesome clients, who have recommended me to other awesome clients.  I give power hours on ads to business owners and other social media managers.  I’ve been asked onto podcasts, spoken at live events and even taught at University of Brighton.

Is this for you?

This course isn’t for everyone but it could be for you.  If you’re looking to level up your knowledge in Facebook ads, so you can take your business to the next level then it could be worth the investment to you.

However, I would recommend looking around and this blog might help you further when choosing the right course for you as there are so many choices.

It would be silly of me not to mention here that I do now run my own Facebook ads course inside THE HUB, alongside Laura Davis who also took this course with me. You can find out more about that here.

P.S if you have any other questions feel free to get in touch, I’m happy to help!

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by Laura Moore

Laura is a Facebook marketing consultant specialising in Facebook and Instagram ads.  She works with businesses to help generate leads and increase sales.  To find out more about how Laura can help you click here

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