I’m often contacted on my social media channels to ask my opinion of Emma Van Heusen’s Facebook ADcelerator course. So I thought I would put all my thoughts in one place, try and answer some of the questions I am asked most frequently. Just incase you are considering it yourself.
Let me start off by saying one thing… there are plenty of Facebook ads courses out there to choose from, but this is not just any old Facebook ads course…. this is so much more than that!
Before I signed up I had used Facebook ads for my own business and my clients, but never had great results despite trying out lots of different things. I’d wasted my own money on boosting posts, creating ads to try and sell my cake decorating classes for my previous business and had generally felt like ads were a big fat waste of time and money.
But I’d seen other people having massive success with them. I saw big brands using them and knew that they must work or they wouldn’t waste their money. And I figured I needed to know how to use them so I could offer it as a service to my social media management clients.
I had no intention of niching down to focus solely on Facebook ads when I signed up, and I had no idea how much the course would change my life. Honestly, I signed up because I was seeing all these awesome women investing and was getting major FOMO! Plus I’d just finished another course which had left me feeling pretty uninspired and less than ready to take on the world. I was ready for something that would give me the boost I needed to level up both my skills and my mindset.
How does the course work?
I joined Emma in 2018, on the first official intake after her beta testers, and I was lucky enough to join an awesome cohort of women, but more about them later!
The course itself had 12 modules and lasted a little over 12 weeks when we accounted for school holiday breaks. During that time we covered everything from the basics of business manager (which still fries my brain) to the complexities of testing and scaling. Each Friday our new module would drop into Teachable in the form of a video lesson and the following Thursday we’d have a live call with Emma on zoom to go through our learnings, delve into the things we didn’t understand and get our questions answered. Our calls were scheduled to be an hour long but we had so many questions that they’d often run into 2 hours and we’d come off the call with our brains in a spin, motivated to get new clients and test out what we’d learnt.
During the rest of the week we had a Facebook group where we could ask questions and share ideas. It was here that the magic happened. A group of women who had never met (apart from a few) formed one of the strongest tribes I’ve ever known.
How long you spend on the course is entirely up to you, you’d need a minimum of 2-3 hours a week to watch the videos and join the calls but the more you put in the more you get out. I spent a lot of time in the Facebook group as that was where I got a lot of information from. I set my notifications on for anytime anyone posted so I could learn from their questions as well as my own and I think thats what helped to cement the information so well.
What made the Facebook ADcelerator different to any other Facebook ads course?
The detail and support during the course. The videos were great but the live support and current info on any changes was invaluable. We were testing things out as we went and getting great advice when we ran into issues.
The mindset training from Andrea and Emma (more on this in a minute).
And of course, the support from the women in my cohort.
I have to warn you, this course is not for the feint hearted. From day one I felt entirely out of my depth. I didn’t understand the questions others were asking, let alone the answers. Imposter syndrome was huge, I was in a cohort with women I’d seen smashing it on social media and was wondering how I’d catch up. But the support from Emma and her team was incredible, and our cohort soon bonded over business manager, pixels and social proofing. (By the way the social proofing module will BLOW YOUR MIND)
There were tears (of joy mainly) and a whole lot of ‘woo’
I mentioned earlier that mindset was a big part of this course but I didn’t mention the ‘woo’. I have to say I am not into all this woo woo stuff AT ALL so when it started working for me I was somewhat shocked! Emma shared her journey with us and Andrea Callanan joined us every month for a deep dive into our money and business mindset. We talked gratitude, journalling, and all sorts of other woo woo stuff that I’d usually roll my eyes at (and still do sometimes). And between them both they opened our minds to a whole new way of thinking big.
By the way, the mindset stuff is great, but the woo woo only works if you are putting in all the effort so don’t expect a miracle to happen unless you are going to put the effort in and ‘do the do’
Will I be ‘work ready’?
This is something that was massively on my mind, and is probably on yours if you’ve done other courses promising just that. If you spend the time, and put your focus on the course then yes, you will 100% be ready to take on the world of Facebook ads once you finish. If you dip into it now and then and don’t get involved in the calls, or the Facebook group then it might take you longer. Those of us that really knuckled down and focused hard for those 12 weeks had a pretty life changing experience.
You might never feel ready to take on an ads client, because things change so much in the world of Facebook ads. But with these women behind you the best time to take the leap and do it is definitely when learning. If you do that then by the time you graduate you will definitely feel ready to take on other clients.
Learning with a live client is awesome. But let’s be clear, contrary to a few recent rumours, you don’t need to be working with a client while you are training, it helps but it isn’t essential. I worked with 2 clients during those months and gave my services for free, in return for control of their ads budget and a testimonial afterwards. Both of them have ended up being great friends and have become clients and referred others to me since.
If you don’t have a client then you can of course invest your own money into advertising and promote your own business, or try and find one when you feel a bit more confident during the course. But you don’t have to be running ads at all during the course.
How find a training client
If you want one, it should be pretty simple to find a training client if you are offering your expertise for free (or a reduced fee).
Start by telling everyone you know what you are doing and asking if they know anyone who might be keen to have you on board for a month or two at no cost. Then post on your social channels & offer your services for free or a reduced cost and tell people you’d usually charge £500+ for this but as you’re learning you’ll give them your time and expertise return for a testimonial.
Make it seem like the greatest offer ever, something they simply can’t pass up on. Remember that you’re doing them a favour, not the other way around! My 2 training clients came from referrals and an Instagram story and they were fantastic to work with (still are!).
If you do decide on getting a training client you don’t need them from day one so don’t panic. I had mine lined up but I didn’t start working on their accounts until I was about 5 weeks into the course – I didn’t feel ready before that.
Is it worth the money?
In a nutshell yes! The course is more expensive now than when I took it but I would pay it again in a heart beat (and at the higher cost). When I signed up, I was earning barely enough to pay our bills. I had to borrow the money from my sons savings (bad mother alert) and I even lied to my husband and told him it was £500 less than it actually was (don’t tell him!) But, before I’d even finished the course I had increased my fees, paid off the cost of the course and was earning more than ever. And half way through, I had niched down to only take on ads clients and offer training in Facebook & Instagram marketing.
I even ditched my only paying social media clients before I had a paying ads client, because how else would I free up the time to get a paying client? That’s how much my mindset had changed!
What happens after the course?
When the course finished I was worried I’d be thrown out into the big wide world alone. I’d come to rely on the great advice and support of the awesome women I trained with and was scared to go it alone. Turns out that was never going to happen! Most of us joined Emma’s membership afterwards where the learning continues and we can rely on each other and the previous cohort to help us out when we need it. The mindset stuff continues with Andrea on a monthly basis and we also get additional masterclasses each month too.
Emma also hosts an awesome grad party (what happens at the grad party stays at the grad party) and you won’t want to miss that!
Will you find work after the course?
This was a worry for me, there seems to be a lot of competition when it comes to Facebook ads strategists (FYI there isn’t it just seems that way when you’re in a FB ads bubble). But throughout the course I was being set up to succeed. My mindset was shifting to understand my worth and be able to spot the people who weren’t my people. I was starting to think big, think about clients around the world, not just in my local area. And before I had finished the course I had clients paying me for power hours and management.
I now have some awesome clients, who have recommended me to other awesome clients. I give power hours on ads to business owners and other social media managers. I’ve been asked onto podcasts, spoken at live events and even taught at University of Brighton. I’m no longer afraid to say no to things that make me feel uncomfortable and I know if theres something I am struggling with I have a tribe of women who will help me to either do it or outsource it.
I can now work on my terms, from anywhere in the world. Including Florida where I am right now and have been working for the last 5 weeks while staying with my Mum!
Is this for you?
This course isn’t for everyone but it could be for you. If you’re looking to level up your knowledge in Facebook ads, so you can take your social media marketing business to the next level then this is definitely worth the investment. You don’t need to be a Digital Mum or have completed any other specific training but it does help if you are experienced in social media marketing.
Unlike others, it’s not a course that makes promises it can’t keep, it keeps every promise as long as you do all the things required of you. If cost is the only thing putting you off the course then you need to think hard about whether you can really afford not to do it.
Registration for the next Facebook ADcelerator course is now open – find out more here
P.S if you have any other questions feel free to get in touch, I’m happy to help!
This blog contains affiliate links which won’t affect you but could earn me a small commission. All the opinions within this post are entirely honest.
by Laura Moore
Laura is a Facebook marketing consultant specialising in Facebook and Instagram ads. She works with businesses to help generate leads and increase sales. To find out more about how Laura can help you click here