I’m often contacted on my social media channels to ask my opinion of Emma Van Heusen’s Facebook ADcelerator course. So I thought I would put all my thoughts in one place, try and answer some of the questions I am asked most frequently.  Just in case you are considering it yourself.

Let me start off by saying one thing… there are plenty of Facebook ads courses out there to choose from, I have taken several others as well as this one and one thing I’ve learnt more than anything is that all ads courses teach the same fundamental things – there is only one way to use Ads Manager after all!.

This is the most expensive Meta ads course I have paid for and it’s considerably more expensive now than when I took it.


How does this particular course work?

I joined The Adcelerator in 2018, and I was lucky enough to join an awesome cohort of women.

The course itself had 12 modules and lasted a little over 12 weeks when we accounted for school holiday breaks.  

During that time we covered everything from the basics of business manager to the complexities of testing and scaling.  Each Friday our new module would drop in the form of a video lesson and the following Thursday we’d have a live call with Emma on zoom to go through our learnings, delve into the things we didn’t understand and get our questions answered.   Our calls were scheduled to be an hour-long but the lessons often raised so many more questions that these calls would run as long as 2 hours.

How long you spend on the course is entirely up to you, you’d need a minimum of 2-3 hours a week to watch the videos and join the calls but, as with all courses, the more you put in the more you get out.

Was the Facebook ADcelerator different to any other Facebook ads course?

The detail and support during the course was good.

And of course, the support from the women in my cohort was incredible – they were what really made the course super special.

I have to warn you, this course is not for the faint hearted.  From day one I felt entirely out of my depth.  Imposter syndrome was huge, I was in a cohort with women I’d seen smashing it on social media and was wondering how I’d catch up.  

There were tears (of joy mainly) and a whole lot of ‘woo’ which wasn’t my jam.

Mindset training was included in this course but I didn’t expect so much ‘woo’.  Andrea Callanan joined us every month for a deep dive into our money and business mindset.  We talked gratitude, journalling, and all sorts of other woo woo stuff that I’d usually roll my eyes at (and still do). I did feel like this part of the course was unnecessary – paying for something I didn’t need or want irked me slightly.

By the way, the mindset stuff is great, but the woo woo only works if you are putting in all the effort so don’t expect a miracle to happen unless you are going to put the effort in and ‘do the do’

Will I be ‘work ready’?

This is something that was massively on my mind, and is probably on yours if you’ve done other courses promising just that.  If you spend the time, and put your focus on the course then yes, you will be ready to take on the world of Facebook ads once you finish.

But honestly, the real learning comes from implementing your learning and working with clients after the course. 

How do you find a training client?

Learning with a live client is awesome. But it isn’t essential.  I worked with 2 clients during those months and gave my services for free, in return for control of their ads budget and a testimonial afterwards.  Both of them have ended up being great friends and have become clients and referred others to me since. However, I do regret giving my time for free – after all I was paying for the programme and they were getting all the benefit! I would not recommend doing this!

If you want one, it should be pretty simple to find a training client. However, remember that your business is also highly important and you could learn while marketing your own services.

Is it worth the money?

The course is more expensive now than when I took it and there are plenty of other options out there which will give you what you need for less money.  

Will you find work after the course?

This was a worry for me, there seems to be a lot of competition when it comes to Facebook ads strategists. FYI there isn’t, it just seems that way when you’re in a Facebook ads bubble.

If that is your worry too then you need to start to think bigger, think about clients around the world, not just in your local area and start focusing on your marketing – no course is going to help you win clients. Your marketing is the only thing that will help with that.

I have some awesome clients, who have recommended me to other awesome clients.  I give power hours on ads to business owners and other social media managers.  I’ve been asked onto podcasts, spoken at live events and even taught at University of Brighton.

Is this for you?

This course isn’t for everyone but it could be for you.  If you’re looking to level up your knowledge in Facebook ads, so you can take your business to the next level then it could be worth the investment to you.

However, I would recommend looking around and this blog might help you further when choosing the right course for you as there are so many choices.

P.S if you have any other questions feel free to get in touch, I’m happy to help!



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by Laura Moore

Laura is a Facebook marketing consultant specialising in Facebook and Instagram ads.  She works with businesses to help generate leads and increase sales.  To find out more about how Laura can help you click here

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